Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO). Building links is a difficult, time-consuming process as not all links are created equal. A link from an authoratative website like the Wall Street Journal will make a greater impact on a SERP than a link from a newly built website, but high quality links are hard to come by.
Link building is important because it is a major factor in how Google ranks Web pages. Google notes on their site that:"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity. It omits key factors such as:
The trust and authority of the linking pages.
The SEO and content optimization of the respective sites.
The anchor text of the incoming links.
Our company strictly complies by Google, Yahoo, MSN webmaster guidelines and use ethical SEO techniques to rank websites higher. The ever increasing client base showcases the effectiveness of our services and places us as amongst the best SEO Companies in India to work with.